Bhima Jewels announces Sobhita Dhulipala as brand ambassador with its ‘Made to Celebrate You’ TVC

The television commercial featuring Sobhita redefines the narrative that diamonds are gifts for women, and pays tribute to women from diverse backgrounds

Mysore/Mysuru: In its recent endeavour, Bhima Jewels associated itself with actress Sobhita Dhulipala, who now is the distinguished brand ambassador for the jeweller. This collaboration marks a significant milestone for Bhima Jewels as it continues to evolve and make its mark in the world of exquisite jewellery.

Speaking on the occasion, Abhishek Bindumadhav, Managing Director, Bhima Jewels said, “We are very delighted to announce the association with Sobhita, who will now be the face of Bhima Jewels as our brand ambassador. She personifies values that resonate with our brand — her elegance, grace, and versatile style align seamlessly with our commitment to quality, craftsmanship, and timeless beauty.

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Commencing the association with Sobhita is a new television commercial that goes beyond the conventional norms of the brand. “While diamonds are often perceived as gifts for women, our latest commercial, ‘Made to Celebrate You’ redefines this narrative. It shifts the focus onto diamonds, paying tribute to inspirational women from diverse backgrounds,” he maintained.

This message underscores the idea that women today indulge in self-love, celebrating their triumphs and achievements. “Sobhita stands as a perfect testament to the women we aspire to honour through our brand — a celebration of individuality, success, and the inherent strength that defines the essence of Bhima Jewels,” Bindumadhav added.

Commenting on this collaboration, Sobhita Dhulipala stated, “Absolutely thrilled to be a part of the Bhima Jewels family. The brand’s legacy of trust, purity and craftsmanship spanning nearly a century truly sets it apart. The commitment and values that Bhima Jewels uphold are truly commendable.”

“The filming process for the TV commercial ‘Made to Celebrate You’ was truly enjoyable and I am eagerly anticipating the powerful message it delivers,” she opined.

In addition to the enticing new collections, Bhima Jewels has also introduced exclusive in-store promotions and attractive offers available with the purchase of diamond jewellery.

Bhima Jewels boasts a legacy that has flourished for nearly a century. With a strong presence through more than 60 stores in India and the UAE, Bhima is renowned for its steadfast dedication to trust, purity and craftsmanship.

Courtesy: starofmysore.com