PGI announces sixth edition of ‘Platinum Season of Love’ retail initiative from May 1

Leading jewellers with around 1500+ stores in 320+ cities set to participate in this pan-India month-long initiative to boost platinum jewellery sales

The Platinum Guild India (PGI) has announced the sixth edition of its flagship retail initiative – ‘Platinum Season of Love’.  A retail trade activation initiative, the month-long programme will kick off on May 1, 2023 and go on up to June 1, 2023. Last year, the ‘Platinum Season of Love’ saw over 1400+ stores from across 300+ cities reporting a 102% growth in platinum jewellery sales in the country. Over the years, this initiative has helped drive a significant increase in demand for platinum jewellery sales, as well as driven higher number of footfalls at retail partner stores. Driving on the success of the five previous editions, over 1500+ stores are expected to participate this year. With renewed energy and excitement, PGI India along with the support of its robust network of retail partners aims to make this initiative even bigger and to bolster the overall consumer retail demand for platinum.

Vaishali Banerjee, Managing Director, PGI-India expressed her thoughts on the sixth edition of ‘Platinum Season of Love’, stating, “With an overwhelming response for ‘Platinum Season of Love’ from our retail partners last year, we are thrilled to announce the latest edition of one of our biggest retail activation programmes. At PGI, our focus has always been on placing the consumer at the forefront, and this initiative is a result of our strategic partnership with retail partners to drive consumer engagement and further strengthen the consideration of platinum jewellery amongst consumers. We are grateful for the support of our partners to drive the growth momentum for platinum jewellery and make ‘Platinum Season of Love’ bigger and better year-on-year.”

The ‘Platinum Season of Love’ initiative will straddle all three categories of platinum jewellery, namely, ‘Platinum Days of Love’ – which offers platinum love bands for couples; ‘Men of Platinum’ – offering men’s platinum jewellery, and ‘Platinum Evara’- offering contemporary platinum jewellery designed for the modern woman of today. The initiative will be supported by a robust communication plan spanning Digital, Social and PR for maximum visibility and impact.

G.R. ‘Anand’ Ananthapadmanabhan, Managing Director, GRT Jewellers, said, “We are excited to launch the sixth edition of the ‘Platinum Season of Love’ campaign and are determined to put our best foot forward. Over the years, we have seen remarkable success and have even been honoured with awards for our efforts. The ‘Platinum Season of Love’ campaign has been instrumental in boosting platinum jewellery sales during a crucial purchase period. We are confident that with PGI’s support, this year’s campaign will exceed our expectations and generate even more momentum for platinum jewellery among our consumers.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers, said, “The ‘Platinum Season of Love’ has proven to be a much-awaited annual retail activation programme, consistently driving sales and attracting a wider audience to our stores. We are thrilled to be partnering with PGI for the sixth edition of this campaign and are fully committed to making it our most successful one yet. The insightful marketing campaigns by PGI will only add further interest among consumers.”

Rajesh Kalyanaraman, Executive Director, Kalyan Jewellers commented, “PGI has always led the way with their innovative marketing initiatives and campaigns that have always captured the interest of consumers. The ‘Platinum Season of Love’ is one of their signature campaigns, and for us, it has consistently proven to be a successful month of high energy with increased consumer footfall and overall sales. We are thrilled to once again partner with PGI for the sixth edition of the ‘Platinum Season of Love’ this year and are fully committed to making it an even bigger success than before.”

Milan Shah, Director, Kalamandir Jewellers, said, “The ‘Platinum Season of Love’ this year brings in newer opportunities to promote platinum jewellery.  As always, this annual retail activation programme is a key driver in boosting demand for platinum jewellery during the summer wedding season and setting the stage for growth during the upcoming festive period. We have witnessed consistent growth on the back of this annual retail activation, and we are confident that with the support and motivation of PGI, we will be able to drive higher volumes this year.”

Suvankar Sen, CEO & MD, Senco Gold & Diamonds, said, “The ‘Platinum Season of Love’ is one of PGI’s signature campaigns that we look forward to being associated with every year. It is PGI’s support that helps and motivates us to set higher goals for ourselves and thereby achieve them. This campaign is instrumental in creating adequate enthusiasm in the market and our business year after year. We are all geared up for ‘Platinum Season of Love’ this year and are confident of setting newer records!”

Retail Jeweller India