Zoya’s brand campaign centred on ‘My Embrace’ collection celebrates self-acceptance  

Sonam Kapoor Ahuja, Zoya’s brand ambassador, features in the campaign that narrates the emotional essence of the collection 

Mumbai: Zoya, the diamond boutique from the House of Tata, has introduced ‘My Embrace’, an autograph collection aimed to serve as a signature identifier of the luxury brand. Zoya’s new collection celebrates the Zoya woman joyfully embracing all her hues, each day and each moment of her life.  

“At Zoya, we have always believed that women should be able to celebrate the joy of being just who they are, irrespective of the many roles they play in life. This collection journeys to the very soul of Zoya, a word which means ‘alive’. ‘My Embrace’ becomes a talismanic symbol of self-acceptance, because you feel truly alive only when you embrace who you are and are comfortable in your own skin,” says Amanpreet Ahluwalia, Business Head, Zoya.    

“Zoya’s ‘My Embrace’ is an iconic symbol with the soul of a woman as its muse. Translating the idea of celebrating yourself, just as you are, into a very meaningful and symbolic product, makes this collection all the more precious and close to my heart,” says Sonam Kapoor Ahuja, who solidifies her friendship with the brand as its ambassador, and features in a campaign film that narrates the emotional essence of the collection.  

‘My Embrace’ is a Zoya design innovation trademarked as a bangle featuring a singular pear-shaped diamond in a prominent setting. It features 26 trademark designs; sleek bangles, bracelets, pendants, high gloss rings and earring hoops that reflect simplicity in design yet are significant in their craftsmanship. The emotional inspiration of a self-embrace is translated with rich sculptural dynamism into a continuous flow with a harmonious integration of components. A combination of platinum and rose gold further enhances the collection’s graphic modernism, with a choice of wearing this symbol of a self-embrace in gold or in gold and diamond combinations. 

Zoya, now in its 14th year of operations, has six boutiques in Hyderabad, Bengaluru, Mumbai and Delhi and Zoya galleries in Mumbai, Ahmedabad, Kolkata, Chennai and Chandigarh. 

Retail Jeweller India News