Wooden jewellery concept by Krishna Krishna Jewellers paves way for nature-inspired creations

The latest collection includes pendants, rings and earrings carrying elements of wood along with gold and diamonds

Panipat-based jewellery brand Krishna Krishna Jewellers by Madhav Jethi has brought in fresh design ideas into its precious gold and diamond jewellery creations adding wood as an element . Through this collection, their target is to reach new generation customers with something different and appealing, as wood is inspired by nature.

After the COVID pandemic, the brand’s market study revealed that people had spent lots of money on fashion jewellery as they wanted something unique and different, which is not common in the market. Hence, they decided to curate wood-inspired jewellery for their customers. The collection was launched last year during Diwali 2022, and since then, it has received good responses from youngsters as well as customers in the 40-50 age group. Though the audience’s reaction was positive, it did take some time for consumers to adapt to the wooden element in jewellery. 

The earrings from this collection utilize wood pieces designed to drop in elegance, embellished with gold and diamonds. The pendants and rings have nature-inspired designs like leaves and clovers engraved on wood, decorated with diamonds and finished with layers of gold.

Krishna Krishna Jewellers has created a separate display for this new wooden collection and promoted it via social media and hoardings. The jewellery brand also plans to launch new innovative jewellery designed with gemstones soon.

Krishna Krishna Jewellers has been in the gold industry for over 60 years, offering a wide range of precious jewellery, from simple gold and silver jewellery to high-end diamonds and other ornaments.

Written by Janhavi Ganguly

Retail Jeweller India Exclusive