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Jewellers get creative with their marketing ideas ahead of Mother’s Day, launch a plethora of contests



From complimentary goodies to offering exciting prizes, jewellers have raked their creative juices for new promotional campaigns to excite their customers

Retail jewellers have been bringing in marketing concepts to celebrate Mother’s Day with their customers. To make the occasion special by cherishing the precious moments with all the moms, many brands introduced contests and offers to encourage customers to gift their mothers precious jewellery.

PNG Jewellers

PNG Jewellers asked its customers to share their heartfelt memories in the comments of their Instagram posts and win hampers. They also asked them to upload their pictures with their mom using #PreciousMomMoments!

Patel Jewellers

Patel Jewellers introduced the ‘Special Bond Selfie’ contest. The brand asked customers to click a selfie or picture with their mother and post it on Instagram or Facebook, tagging the brand to stand a chance to win prizes like a diamond ring, a 1gm gold chain or a 10gm silver coin.

Talla Jewellers

Talla Jewellers has announced a contest for customers to win exciting prizes. Participants have to send their best picture with their mom along with a beautiful message dedicated to her to get featured on the brand’s Instagram Page. After the submissions, they will start posting the pictures with the messages on their page, and winners will be announced based on the maximum number of likes, comments & shares.

Jain Jewellers

Jain jewellers have offered a limited-time offer exclusively for Mother’s Day, asking customers to gift their moms a precious piece of jewellery from their collection and receive a complimentary cake and bouquet with each purchase. 

P.C. Chandra Jewellers

P.C. Chandra Jewellers launched the #DearMOMents collection to celebrate Mother’s Day. Featuring eight unique mother-daughter duos and their stories on their Instagram page, the brand used images and reels, with a piece of jewellery that reflects the spirit of the particular duo to promote the new collection.

Written by Bushra Satkhed

Retail Jeweller India Exclusive

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