With ‘Joy of Gifting Festival’ and Cupid Edit 3.0, Mia by Tanishq sets the tone for meaningful gifting

The festival began on January 9 and runs up to February 16, 2025. It targets various celebrations of the season, while the latest line of jewellery aligns with the spirit of the upcoming Valentine’s Day

Chennai: Mia by Tanishq has launched its ‘Joy of Gifting Festival’, a celebration of meaningful gifting, accompanied by the debut of its latest collection, Cupid Edit 3.0, designed to align with the spirit of the upcoming Valentine’s Day.

The festival began on January 9 and runs up to February 16, 2025. It offers customers incentives on diamond jewellery purchase, based on the total bill value. The brand’s silver collection is also on offer, with discounts on select pieces. The festival gives customers the opportunity to explore a wide range of jewellery designs at attractive prices, while driving footfalls and sales at Mia’s stores.

From weddings to Valentine’s Day, Pongal festivities, and anniversary surprises, the ‘Joy of Gifting Festival’ targets various celebrations, helping customers find the perfect piece for every occasion. Be it a gift for the bride, a chic token for the bride squad, or a heartfelt gesture for loved ones, Mia’s diverse collections appeal to a wide demographic, boosting engagement across multiple customer segments.

Meanwhile, the Cupid Edit 3.0 collection celebrates the many facets of love with over 40 unique designs. It features pearls, vibrant coloured gemstones, eternity bands signifying everlasting commitment, modular rings and adjustable necklaces.

Speaking about the festival, Shyamala Ramanan, Business head of Mia by Tanishq, said, “At Mia, we believe gifting is more than just a gesture; it’s about creating memories and celebrating the special bonds in our lives. The ‘Joy of Gifting Festival’ is our way of making these moments even more meaningful with beautifully crafted jewellery and exclusive offers. This season, we hope every gift from Mia tells a story and celebrates the love you hold dear.”

Featuring over 2,500 designs in 18kt and 14kt gold, Mia’s jewellery collection caters to a very diverse clientele. Mia’s range of diamond jewellery is available at over 210 exclusive stores and leading Tanishq outlets in 75 cities across India.

The brand has also expanded its international presence, with three stores now operational, including its flagship store at the Burj Uman Centre in Dubai.

Retail Jeweller India News