Thanks to De Beers’ tie-up with JioHotstar and Star Sports, 11 leading women cricket anchors from different channels will sport natural diamond jewellery while presenting matches and a segment called ‘Real Diamonds of the Week’ meant for cricketing highlights
Mumbai: The De Beers Group has partnered with the OTT platform JioHotstar and broadcaster Star Sports during the ongoing Tata Indian Premier League (IPL), to ensure that 11 leading women cricket anchors from different channels will be accessorized with natural diamond jewellery while presenting the matches, creating a sparkling connection between cricket and diamonds.
As cricket fever sweeps the nation, these anchors will take centre-stage, showcasing the brilliance of natural diamonds, thanks to the De Beers initiative. From the pitch to the studio, these presenters are expected to bring a touch of glamour to the game, enhancing the energy and elegance of the cricketing experience.
These anchors will also present cricketing highlights through a segment called ‘Real Diamonds of the Week’ — a fitting tribute to cricketing stars who, much like diamonds, symbolize brilliance and a timeless legacy.
The anchors will be seen wearing exquisite diamond jewellery, including statement neckpieces, cocktail rings, layered bangles, bracelets and classy earrings—each design chosen to enhance their on-screen presence and attire.
Shweta Harit, SVP, De Beers Group, said, “Cricket and natural diamonds both embody authenticity, excellence and a lasting legacy. Just as the game unites fans across regions and generations, natural diamonds symbolize connections that stand the test of time. This collaboration brings the brilliance of the sport and the timeless allure of diamonds together, making every moment on screen even more memorable.”
With record-breaking viewership marking the opening weekend of Tata IPL 2025, cricket continues to attract audiences and give brands high visibility. “This collaboration between De Beers Group and India’s leading women anchors adds brilliance to the game, blending its precision and passion with the timeless elegance of natural diamonds. Just as cricketing icons leave an indelible mark on the field, these presenters shape the narrative with confidence and style, making every moment even more unforgettable,” commented Ishan Chatterjee, Chief Business Officer – Sports Revenue, SMB & Creator, JioHotstar.
With this powerful association between natural diamonds and India’s most-loved sport, all screens are set to dazzle audiences in IPL season.
The De Beers Group, a subsidiary of Anglo American Plc, is a South African-British corporation that operates in 35 countries with mining taking place in Botswana, Namibia, South Africa and Canada. The brand’s jewellery houses are De Beers Jewellers and Forevermark, and it also operates diamond sourcing and traceability initiatives Tracr and GemFair.
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