Tribe Amrapali expands retail presence with new stores in Lucknow’s Le Press and Chennai Airport

The Lucknow store, nestled in a city renowned for its rich history and artistic heritage, marks Tribe Amrapali’s 28th outlet. Meanwhile, the Chennai Airport store, the 29th addition to the brand’s portfolio, underscores its strategic focus on expanding presence in high-traffic airport retail spaces

Jaipur: Jaipur-based jewellery brand Tribe Amrapali has announced the opening of two new stores, one at Le Press in Lucknow and another at Chennai Airport.

The Lucknow store, located in the culturally rich city known for its history and artistic heritage, is the brand’s 28th outlet. The location aligns with the brand’s vision of merging traditional craftsmanship with modern sensibilities. Similarly, the store at Chennai Airport, the 29th in the brand’s portfolio, caters to global travellers, offering them a chance to take home finely crafted jewellery that reflects India’s heritage.

The brand has been expanding its footprint with stores at major airports and premium malls across the country, including Mumbai Airport (T2 Domestic Departure), Hyderabad International Airport, Ambience Mall Vasant Kunj (Delhi), Ahmedabad Palladium, Mall of Asia (Bangalore), and Pacific Mall (Delhi).

Its 24th store opened at Srinagar airport in October 2024, with additional locations at IGI Airport (Delhi), Goa International Airport, and Sardar Vallabhbhai Patel International Airport (Ahmedabad).

Commenting on this expansion, Akanksha Arora, CEO of Tribe Amrapali said, “We are thrilled to expand our presence in Lucknow and Chennai. The city of Lucknow deeply resonates with our brand’s values of tradition and artistry. The new store at Le Press is a tribute to the craftsmanship and cultural richness that Tribe Amrapali represents. Similarly, our store at Chennai Airport celebrates our journey and the timeless artistry of Indian jewellery. It’s a privilege to bring our creations to spaces that connect people from across the globe, offering them a chance to take home a piece of India’s heritage.”

Tribe Amrapali has strategically established its presence in transit retail spaces, leveraging their high footfall and diverse clientele. These locations are ideal for attracting travellers seeking distinctive, culturally inspired products. Alongside its parent brand Amrapali, Tribe Amrapali presents contemporary designs crafted with an innovative approach, specializing in silver and gold-plated silver jewellery, among other offerings.

Established in 2013 as an e-store, Tribe Amrapali is a youthful and vibrant extension of the iconic Amrapali brand. Drawing inspiration from India’s rich cultural traditions and folklore, Tribe Amrapali crafts experimental designs that embody a dynamic and diverse identity.

Retail Jeweller India News