A highlight of the event will be a special showcase at Edison in New Jersey on April 30, focused on Akshaya Tritiya, considered highly auspicious for buying gold, where customers will be offered jewellery with both spiritual significance and exclusive design
Milpitas: NAC Jewellers has launched a roadshow across several cities in the United States, showcasing a curated blend of the brand’s heritage and contemporary statement jewellery. The roadshow will present an exquisite collection of the brand’s jewellery inspired by India’s rich heritage, alongside contemporary designs, catering to a wide range of tastes and style preferences.
By collaborating with Patterns Hyderabad, a fashion-forward ethnic wear brand, for the roadshow, NAC Jewellers aims to offer the Indian diaspora in the US a refreshed and elevated shopping experience.
The roadshow began with a showcase in Milpitas, California, on April 12 and 13, 2025, and drew jewellery enthusiasts from across the region. On April 19 & 20, the showcase moves to Dallas and on April 26 and 27 to Austin, both in Texas.
A highlight of the event will be a special showcase at Edison in New Jersey on April 30, focused on Akshaya Tritiya, a festival considered highly auspicious for buying gold and starting new ventures. Ahead of Akshaya Tritiya, the jeweller aims to offer customers jewellery with both spiritual significance and exclusive design. On May 3, the roadshow moves to Plainsboro in New Jersey, and then on to Phoenixville in Pennsylvania on May 4. The last leg of the roadshow will take place on May 10 and 11 at Virginia, before the concluding showcase at Atlanta, Georgia on May 17 and 18.
Customers will have the opportunity to interact with jewellery experts, gain insights into styling and jewellery craftsmanship, and experience NAC Jewellers’ signature collections firsthand at each showcase.
Meanwhile, the brand has been actively engaged in impactful marketing initiatives, most recently partnering with MenoParty 2025—an event dedicated to breaking the silence around menopause. This association served as a strategic move, allowing the brand to build a meaningful and empathetic connection with its female audience.
NAC Jewellers was founded by Nathella Narayana Chetty in 1917. The business expanded under his son, Nathella Anantham Chetty, who opened a store in Parry’s Corner, Chennai in 1973. Today, NAC Jewellers has 11 stores in Chennai and an exclusive showroom in Vijayawada, Andhra Pradesh.
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