Product innovation is part and parcel of the Indian jewellery industry. Some brands burn the midnight oil to create a permanent differentiating factor with trademark designs....
Jewellery tantalises sight. So, there is little wonder that a jeweller has to be thoroughly creative while planning the next promotional campaign of a totally new...
Diamonds are dreamy, the glittering stars that sit among the prized pieces in a jewellery box. While everyone wants to own a dazzling piece, not everyone...
The central government has recently announced to make gold hallmarking mandatory in the country by 15th January 2021. During the press conference, the Union consumer affairs...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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