According to the brand, the main purpose of the challenge was to have more participants download and use their mobile application, which has garnered more than...
The inaugural edition of the Retail Jeweller East Forum had a crop of young talent from the jewellery industry discussing their challenges, innovative measures they have...
The two-month lucky draw scheme, aimed to counter the expensive marketing blitz unleashed by retail jewellery chains entering Rourkela, attracts people from adjoining rural areas, a...
If it’s a consumer connect campaign, it should generate enough excitement for people to remember. This includes meticulous planning, just like Prasad Jewellers, Rourkela, did with...
India Gem and Jewellery Domestic Council (GJC) embarked on a magnanimous event, the India Gem & Jewellery Show (GJS 2022), at the Jio World Convention Centre,...
Leading jewellers share tidbits about big sales that they made during and after the lockdown Recommendation worked like a magic Recently, one of my old clients,...
In order to pay a tribute to the doctors who are working tirelessly, Prasad Jewellers thanked the real heroes by felicitating them on the occasion of...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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