The themes were ‘Mata Ni Pachedi’, Gond art and Madhubani art, three distinct folk-art styles that symbolize the power and grace of womanhood, which the brand...
The campaign, launched ahead of International Women’s Day, features a series of uncut, unscripted video interviews with influential women, and allows the brand to connect with...
From Chamber of Secrets to Prisoner of Azkaban references, each piece of jewellery is based on the famed fantasy series, and stands out from existing designs...
The strategic initiative by the brand aims to tap into the lucrative wedding season market by directly engaging with brides-to-be at a crucial decision-making stage Udupi:...
The 22kt hallmarked gold crown is one of the many projects undertaken by the brand as part of its long-standing dedication to temple adornments Mumbai: Jagannath...
The jeweller has successfully generated excitement about the store and subtly publicized the brand name ahead of its entry into the city Indore: As jewellery retailer...
The brand benefited from connecting with people who see gold as a wise investment, aligning with its philosophy of treating gold jewellery as an asset Pune:...
The campaign brought together 300 people including residents of Varanasi, the jeweller’s employees and various stake holders. It also raised awareness about the community’s role in...
The brand used in-store and outdoor promotions to maximize visibility, emphasizing community involvement and social awareness over commercial gain Kolhapur: Chandukaka Saraf Jewels recently associated with...
The event provided attendees with styling tips, bringing special focus on how to accessorize with the brand’s jewellery and adapt it to their personal style Lucknow:...
Fifteen high-end customers were invited to coffee, conversation and a showcase of carefully curated premium jewellery at the brand’s flagship store, and it resulted in a...
A highlight of the event was an educational session on Polki jewellery, where the brand demonstrated the live manufacturing process of Polki, addressing common myths and...
The partnership marks a significant milestone for the brand, as it aligns with a major sports franchise for the first time at this scale New Delhi:...
The campaign showcases the brand’s array of gold ornaments and offers women Himachali jewellery that speaks to their culture and traditions Solan: Verma Jewellers, a well-known...
The marathon, to be held on Sunday, March 9, aims to celebrate women’s empowerment, and promote physical fitness among them New Delhi: PP Jewellers by Pawan...
Although the pendant featured in ‘Akka’ was not designed by the brand, and it has no formal association with the series, it has strategically used the...
The campaign highlights the prominent Indian dance forms, with special emphasis on Yakshagana. The brand has attempted to create jewellery incorporating elements historically associated with these...
Expanding the competition to cities beyond Kolkata in eastern India has helped the brand pick up the best of regional nuances Kolkata: P. C. Chandra Jewellers...
At the event, accomplished women from diverse backgrounds walked the ramp, adorned in the brand’s jewellery Chennai: NAC Jewellers recently aligned itself with a property titled...
While the brand did not focus on direct business returns, the event allowed it to connect with a relevant audience in an unconventional setting Chennai: Jewellery...
The campaign introduces a collection that re-interprets the grandeur of traditional South Indian jewellery through a contemporary lens Chennai: Heritage silver jewellery brand Divas Mantra has...
The 10-day initiative created excitement, engaging both loyal and new customers in the spirit of competition Varanasi: Navratan Jewellers recently hosted the ‘Gold Bar Challenge’, an...
The camp held on February 19 is one of many CSR initiatives undertaken by the brand Vadodara: Sara Gandevikar Jewellers hosted a blood donation camp in...
The partnership promoted endurance, resilience and wellness -the marathon elements that align with the brand’s philosophy Pune: On February 16, 2025, the Pune Maha Marathon was...
Building on the success of their earlier partnership, the collection features unique gemstones and versatile pieces, catering to a younger, fashion-forward audience New Delhi: Isvari Jalandhar...
Atul Sinha, COO, CaratLane says the brand actually hit the streets of Mumbai to explore the emotions and real-life stories surrounding proposals, before rolling out the...
Aditya Modak, Co-founder & Director of Gargi, attributes the brand’s rapid growth to the success of the brand’s new diamond-in-silver jewellery vertical, rising silver jewellery sales,...
Inspired by Thakur’s iconic role in the film ‘Sita Ramam’, the brand has urged participants to write heartfelt letters to the fictional character ‘Sita Mahalakshmi’, drawing...
The jeweller has supported the arts for more than five decades, with artistes frequently approaching them for sponsorships and partnerships Bengaluru: In continuance of its support...
The campaign features a mix of witty quotes and real-life relationship insights, and shows a more fun, light-hearted side of the brand Mumbai: Anmol Jewellers launched...
The brand has used advanced face swap technology through which participants can seamlessly integrate their faces into the ad film, which originally stars brand ambassador Aditi...
The core idea behind the new brand is to craft jewellery that is high-end and bespoke, ensuring that no design is ever repeated Mumbai: Shobha Shringar...
Recognizing the evolving preferences of younger consumers, the brand is educating shoppers on gemstone selection and quality Indore: Leading jewellery brand Punjabi Saraf has launched its...
A soft launch of the company’s latest sub-brand, Italessi by Tholasi Jewels, is part of the event Mysuru: Heritage jewellery brand Tholasi Jewels has taken a...
Many women out of the 5,000 participants were loyal customers of the jewellery brand and engaged actively in the various activities organized as part of the...
Set up in honour of Bela Saha, who devoted her life to education, the school reflects the company’s commitment to social welfare Kolkata: Shyam Sundar Co....
Use of the Extreme Precision Fluorescent Laser (EPFL) technology makes an engraving visible only when the rings catch sunlight Chennai: Silver-jewellery brand Vendi has launched an...
The ‘old school’ touch aims to make gifts more meaningful for customers ranging from romantic partners to family members Chennai: Jewellery brand Gehna has launched its...
At the event, the brand worked on image-building and pitched to women participants the importance of gold as an investment Vadodara: Jewellery retailer NK Jewellers recently...
The jeweller has embraced a broader perspective on gifting, and added a subtle branding exercise by way of an in-store photo booth that generates keepsakes Amritsar:...
Running from November 2024 to February 2025, the campaign will conclude with a lucky draw at the month-end Abohar: Jewellery retailer Murlidhar Jewellers is running the...
Alongside the campaign, the brand has unveiled its ‘U and Me’ collection, drawing inspiration from love in all its hues Gorakhpur: “Love is for all,” says...
The ‘Kumari Love Squad’ video showcases diverse facets of love that can exist between people, and even love for pets Mumbai: Ahead of Valentine’s Day, Kumari...
Word-of-mouth referrals formed a key customer acquisition strategy, reinforced by interaction with delegates from around the globe at the event Hyderabad: Heritage jewellery house Kishandas &...
Strategic cross-marketing introduces jewellery clients to Rare Scents, and fragrance customers to the brand’s jewellery collections Bengaluru: Jewellery retailer C. Krishniah Chetty Group of Jewellers, which...
The tournament has grown from a competition among two retail stores into an event featuring 20 teams and 280 employees Mumbai: Waman Hari Pethe Jewellers recently...
According to the brand, temple jewellery has seen increased interest from younger consumers in recent years as elements of it are being incorporated into fashion accessories...
The legacy brand amplified the art of making Jadau, Kundan and Meenakari jewellery, highlighting traditional craftsmanship and its evolution into contemporary designs Jaipur: Jaipur-based jewellers Bhuramal...
The TVC signals the brand’s plans to expand their signature Pratha collection into new categories like polki jewellery, targeting a wider audience with diverse preferences Pune:...
The brand plans to inaugurate a 3,000-square-foot showroom in Karimganj on January 24, as part of its expansion plan Agartala: Gopinath Jewellers, a gold jewellery brand...
The 200-square-foot store at Mangaluru International Airport marks the jeweller’s strategic entry into travel retail, with plans for expansion across 149 airports Mangaluru: S L Shet...
The campaign achieved a 43% increase in sales volume during its run time, demonstrating the potential of an innovative and focused marketing approach and personalized outreach...
The year-long initiative, which blends product showcases with interactive community-driven activities, serves as both a branding tool and market research initiative to identify promising locations for...
The Kerala-based jeweller’s campaign celebrates versatility in both design and storytelling, mirroring its brand ambassador’s unconventional career choices Palakkad: Following its collaboration with actor and film...
The jeweller has created authentic period pieces for ‘Sangeet Manapmaan’, combining traditional Maharashtrian craftsmanship with cinematic storytelling Pune: P. N. Gadgil & Sons (PNGS) has...
The bespoke event reinforced the brand’s innovative approach to customer engagement through personalised styling sessions and interactive workshops at its Bengaluru showroom Bengaluru: Prince Jewellery recently...
The jeweller’s inaugural cultural parade, spanning 25 kilometres across key city landmarks, aims to become Bengaluru’s signature annual event celebrating community spirit Bengaluru: Drawing inspiration from...
The three-month campaign combines premium jewellery, starting at Rs. 5.5 lakh, with bespoke services to create unique bridal experiences Mumbai: Anmol Jewellers has unveiled ‘Bride and...
The week-long celebrations comprised a lucky draw and other promotions as the festive season sees a lot of bridal jewellery shoppers Kochi: The Foundation Day celebrations...
The brand’s annual wedding festival combines new bridal collection launch with personalised customer experiences across Maharashtra and Goa stores Mumbai: JGP Jewellers has concluded its signature...
The brand’s reimagined Elite Diamond Club initiative combines exclusive rewards with intimate social gatherings to promote diamond and polki collections Jamshedpur: Keshavji Chhaganlal Jewellers concluded its...
From the symbolic Kaliganthi necklace to the iconic Nath and Mohanmala, the campaign features Gujarat’s diverse traditional jewellery that has been passed down through the generations...
The award, presented at the Swara Samrat Festival, bolstered Bengal jewellery’s image as a jewellery brand deeply rooted in cultural and artistic heritage, and highly elevated...
The campaign combines premium jewellery offerings with tailored services including wedding concierge support and international gold exchange facilities Visakhapatnam: Sri Krishna Jewellers has unveiled its NRI...
The luxury jeweller unveiled a branded Land Rover Defender as part of an innovative marketing strategy to boost visibility and drive footfall to its flagship store ...
Strategic digital marketing and authentic influencer content helped the Solan-based jeweller attract customers from Ambala, Chandigarh, and Delhi Solan: Bhushan Jewellers’ festive campaign ‘Khushiyon Bhari Diwali’,...
The brand observed a steady increase in footfalls during the festival, reflecting the enduring popularity of Vaddanams or ornamental waist belts made of gold Hyderabad: Fine...
The event, a customer engagement initiative designed to celebrate generational connections, saw strong participation from HNI clients Sinhagad: PNG Jewellers recently hosted the ‘Me & Aai’...
The collaboration with the film, released on December 20, is part of the jeweller’s broader agenda to align with projects that are connected to Varanasi. It...
The Indian-origin jewellery brand has launched its flagship retail store in Ahmedabad, bringing its legacy of handcrafted luxury jewellery to the Indian market, and banking on...
The event saw a lot of immediate purchases, underlining the brand’s belief that customers rely on the touch-and-feel factor before buying jewellery Bengaluru: Jewellery plays a...
The jeweller’s annual campaign, now in its fifth year, offers exclusive jewellery designs for NRIs, while providing custom duty-free jewellery exports to the US, and a...
Princeson Jose, Chairman and Managing Director of Prince Jewellery, along with the brand’s Director Sheeba Prince, gifted the memento to the Pope recently,thereby enhancing the brand’s...
The creative marketing initiative inspired by childhood wedding role-play reached millions across social media platforms, celebrating the rich traditions of Indian weddings Lucknow: Ceremonies and rituals...
The event showcased jewellery as cultural artistry through music, dance and tradition, with luminaries like Aruna Sairam and Anita Ratnam gracing the occasion Chennai: South Indian...
The anthem encapsulates the essence of the brand’s trust, heritage, and design diversity, with the aim of enhancing its recognition across Maharashtra and beyond Baramati: CS...
The brand’s latest campaign, ‘Styling One on One’, featuring actor Kalki Koechlin, champions women’s individuality through versatile and expressive jewellery choices Mumbai: Titan Company Ltd.’s renowned...
The brand’s Vice President Shreyansh Kapoor shared insights on industry trends and career opportunities at the educational conclave held in collaboration with Zee News Kanpur: Kashi...
Tanishq recently hosted an exclusive event in Mumbai, bringing together customers to celebrate decades of trust, milestones, and craftsmanship that have defined the brand’s legacy Mumbai: Tanishq,...
The multilingual, emotionally resonant marketing initiative explores diverse relationships through compelling video narratives in Telugu, Kannada, and Tamil Chennai: Khazana Jewellery has launched an innovative festive...
The Madurai -based jeweller launched a digital platform enabling customers to save gold with minimal investments, starting from just Rs. 100 Chennai: Thangamayil Jewellery has introduced...
The brand has transformed traditional sponsorship by strategically distributing gift cards, creating an innovative pathway to engage with AIIMS Guwahati’s academic community Guwahati: In a strategic...
Mohammed Dilshad, Director of City Gold & Diamonds and CEO & Founder of Kevabox, has launched Mr. MD—a digital platform catering exclusively to men’s accessories. Just...
Breaking industry norms, the jeweller spotlighted male contributions on International Men’s Day Vadodara: N.K. Jewellers has broken new ground in the jewellery industry by hosting a...
The brand gave the winning teams of the MBYC Cup Batukbhai Jewellers Queens Cricket Challenge coupons to be redeemed at its new Shankar Nagar showroom, ensuring...
When the brand notched up the social media milestone, it offered the prizes, with the caveat that the winners had to visit the store to pick...
The brand aimed to capture the heightened interest in jewellery purchase during the festive and wedding seasons, and launched the campaign that will run up to...
The jeweller’s role was not related to product placement, but focused on promotion and distribution of the regional film from Chhattisgarh, enabling deeper engagement with the...
The retailer held a family-friendly event to boost engagement and sales, combining fun activities like magic shows and give-aways with high-quality jewellery offerings, creating an interactive,...
The partnership marks a unique blend of creativity, where heritage meets modernity in a way that resonates with a diverse clientele Jaipur: Leading jewellery brand G.K....
The retailer, which is celebrating its 70th anniversary, offered customers an exciting mix of lucky draws, festive treats and exclusive prizes, aiming to go beyond transactions...
The event aimed to spark a conversation about quality, rarity and artistry in fine jewellery, positioning the brand’s handcrafted pieces as coveted collectables. New Delhi: In...
The brand leveraged audio-visual content from the event for continued in-store promotion, marking a successful expansion strategy. Navi Mumbai: Nikita Jewels, which operates two stores in...
Kothari Jewellers’ innovative partnership with Red FM brought the brand directly to local communities in Jabalpur, blending engaging experiences with strategic marketing. Jabalpur: To connect more...
The luxury jeweller marked its expansion with a sophisticated 3,500-square-foot store, bringing curated bridal collections and personalised services to the cultural heart of Bengaluru. Bengaluru: Kalasha...
The raffle enticed customers to make purchases to earn coupons, with each coupon ensuring 21 chances to win a diamond ring through daily draws over the...
Despite a slight dip in sales volume due to rising prices, jewellers report steady purchases fuelled by festive sentiment and wedding season demand, with consumers opting...
The jeweller’s omnichannel campaign features compelling videos with MS Dhoni and S. Badrinath, whilst driving store footfall through an innovative social media competition Chennai: Chennai-based GRT...
Breaking away from traditional discounting, the brand, through its ‘Festival of Weddings’ campaign, partnered with local businesses to offer exclusive service-based coupons, creating a richer customer...
Through an innovative month-long campaign, Facets Jewellery India brought curated jewellery exhibitions directly to residential communities in Kota, combining shopping with interactive entertainment Kota: Facets Jewellery...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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