Building on the success of their earlier partnership, the collection features unique gemstones and versatile pieces, catering to a younger, fashion-forward audience
New Delhi: Isvari Jalandhar Jewellery House has unveiled a new collection in collaboration with designer Sussanne Khan and her brand Pure Facets. The collection blends luxury and modern artistry, even as the renewed partnership builds on the success of their previous collaboration, marking a significant step forward for both brands.
Manik Jain, Partner at Isvari Jalandhar Jewellery House, said, “It’s a natural progression for us. We first met through a mutual friend and immediately connected over our shared focus on fine jewellery. Sussanne’s expertise in gemstone jewellery made her an ideal collaborator, and we knew the partnership would be mutually beneficial.”
The latest collection features innovative designs with unusual gemstones like malachite and turquoise. Jain noted, “The new collection brings fresh ideas with a focus on enamelling and gemstones. Sussanne’s design sensibilities have inspired a range of pieces that combine elegance with modern flair.”
The collection is tailored to the tastes of a younger demographic, particularly those in their 20s and 30s, including working women who appreciate versatile, everyday jewellery. Jain remarked, “Sussanne’s designs cater to a younger audience, and the pieces are perfect for everyday wear, not just for special occasions.”
When asked about the business impact of the Isvari x Pure Facets by Sussanne Khan collection, Jain highlighted the growing customer trust in designer collaborations. “Working with Sussanne has definitely built more customer confidence. Her reputation in the jewellery industry has helped strengthen our brand’s presence, and we’ve seen positive feedback from both new and returning customers.”
Isvari Jalandhar Jewellery House, known for its high-end fine jewellery, has a legacy spanning four generations. With renewed focus on gemstone jewellery, the brand continues to aim for further growth in both sales and customer engagement in this vertical. Notably, the brand also collaborated with ace designer Masaba Gupta recently.
Isvari Jalandhar Jewellery Houseo perates a single flagship store at Defence Colony in New Delhi,and continues to attract customers with its focus on larger diamonds and gemstones.
Written by Achal Chaubey
Retail Jeweller India Exclusive
