The jeweller has embraced a broader perspective on gifting, and added a subtle branding exercise by way of an in-store photo booth that generates keepsakes
Amritsar: Fine jewellery brand Khurana Jewellery House has launched a Valentine’s Day campaign called ‘Mon Amour’ that goes beyond traditional gifting. The campaign, running through February, highlights personalization, emotional connection and an innovative in-store experience designed to make Valentine’s Day gifting more memorable.
A standout feature of the campaign is Khurana Jewellers’ in-store Valentine’s Day-themed photo booth, designed to create lasting memories for customers. Couples and families visiting the showroom can have their pictures taken and receive custom-branded photo frames featuring Khurana Jewellers’ logo. The jeweller has undertaken to deliver these frames personally to customers on February 14.
“It’s a subtle yet meaningful branding exercise—these frames will become cherished keepsakes in their homes, ensuring our presence in their lives beyond a single purchase,” said Prerna Khurana, Director, Khurana Jewellery House.
Unlike traditional Valentine’s Day promotions that primarily cater to couples, this campaign embraces a broader perspective on gifting, encouraging meaningful exchanges between friends and siblings, and jewellery-buying even as an act of self-love.
The campaign centres around a collection which features dainty jewellery pieces such as initial charms, pendants and bracelets, allowing customers to personalize their purchases with engravings of special dates or names.
“Now with the world being so Westernized and so modernized, everyone wants to celebrate all occasions, be it Christmas or Valentine’s Day or Black Friday. So, Mon Amour creates great visibility for the brand, and since it comprises small ticket items, it can also be sold on social media,” Soumya Khurana, Executive Director of Khurana Jewellery House explained.
Launched in mid-January, the campaign has been actively promoted through social media, showroom promotions and strategic cross-selling efforts. Additionally, the campaign includes redeemable gift cards through Khurana Jewellers’ multi-designer store, The Couture by KJH, allowing customers to blend jewellery and fashion purchases seamlessly.
Khurana Jewellery House recently expanded its footprint in Punjab with the opening of its latest store in Ludhiana, marking its third location following two established stores in Amritsar.
Written by Megha Misra
Retail Jeweller India Exclusive
