The millennial generation is prompting jewellers to rethink their marketing strategies to appeal to this tech-savvy, conscious, and trend-driven demographic. From innovative communication through influencers and...
A staunch love for designing that erupted from an Indian classical dance, took Vinita Michael’s brand to the pinnacle where it stands today. She speaks to...
Reliance Jewels, one of India’s most trusted jewellery brands have launched its new Valentine’s Day collection ‘Eternity’. The collection encapsulates the spirit of eternal love and...
The times we are in remain unprecedented, with people confined indoors and looking for solace. In search of calm, the four walls have given us the...
Suraj Shantakumar Kirtilals, director of business strategy at Kirtilals Kalidas Jewellers Pvt Ltd gets candid with Samit Bhatta, publisher of The Retail Jeweller about his journey...
Written by Praveer Sinha Lockdown or no lockdown, brands across industries have shown that there no dearth in creativity when it comes to reaching out to...
Forevermark, the diamond brand from the De Beers Group, has always epitomised a mother’s love for her child as pure and everlasting, just like a Forevermark...
Jewellery for every day, fast and easy to wear with simple and geometric shapes, reversible and modular, in soft and matching colours. These are the jewellery...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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