Shree Jee Jaipur opens its first franchise store in Agra, targeted at connoisseurs of luxury

The new store at Ram Raghu Palazzo on Church Road, Agra is a significant milestone for the brand in its ambitious mission to expand its footprint across India

Luxury jewellery brand Shree Jee Jaipur recently inaugurated its first franchise store in Agra. Located in the buzzing commercial complex Ram Raghu Palazzo on Church Road, Agra, the new store is a significant milestone for the brand in its ambitious mission to expand its footprint across India.

Commenting on the new store launch, Suvrat Mittal, Owner, Shree Jee Jaipur, said, “The best way to grow in this era is collaborations. There can be many kinds of collaboration such as franchise, partnership or shop-in- shop, which can make growth go 5x or 10x in much lesser time.”

The franchise model serves as Shree Jee Jaipur’s innovative strategy to make its luxury collection accessible to customers in new markets while upholding its quality and customer service standards. According to a statement from Shree Jee Jaipur, ithas “created an enchanting world of luxury jewellery at the new store” and it houses collections tailored for connoisseurs of luxury.

As an artisanal institution with roots dating back to the 1940s, Shree Jee Jaipur rose to eminence in the jewellery industry, having started as a purveyor of antiques and evolving into a manufacturer and exporter of fine jewellery in the 1980s. The brand’s collections involve precise craftsmanship, using various techniques like chaap, ghadayi, khudayi, meenakari, utarai, jadayi with different groups of craftsmen working to create each masterpiece. The products range from the most modest diamond pieces to the most opulent bridal polki sets. Shree Jee Jaipur is also known for its use of most opulent materials and ethically sourced gemstones.