Reliance Jewels plays up to children with fun-filled jewellery designs by way of its Nitara collection

The brand recognizes the emerging market opportunity for durable, lightweight jewellery pieces apt for the kids segment

Mumbai: Reliance Jewels added a touch of sparkle to the recent Children’s Day celebrations with the launch of its Nitara collection. This specially curated line of children’s jewellery features playful and whimsical designs, including adorable shapes like pandas, bunnies, and other charming figures that appeal to today’s young generation. It offers an array of pendants, earrings and bracelets designed to target both children and their parents, blending fun with wearability.

Available in both classic gold and trendy rose gold finishes, each piece is crafted with attention to detail, ensuring comfort, safety and durability, apt for little hands and wrists. The jewellery is designed to be as practical as it is beautiful, offering a lasting keepsake for children and families alike.

The Nitara Collection is marketed to take particular heed of the festive occasion. The collection is now available for purchase online and at Reliance Jewels stores nationwide.

Children’s Day has emerged as a big marketing opportunity over the last few years, with many prominent brands curating a separate line or launching a new collection to make a pitch in a fiercely competitive market. The occasion presents itself as an ideal one to market and retail lightweight jewellery.

Reliance Jewels, which was launched in Ahmedabad in 2007, now has a presence in more than 126 cities across India. It has close to 150 Stand Alone Showrooms (SAS) and more than 210 Shop in Shop (SIS) outlets.

Retail Jeweller India News