Reaching out to customers to build bonds : Kamlesh Soni, Partner, Om Markendeshwar Jewellers, Ankleshwar, Gujarat

Kamlesh Soni, Partner, Om Markendeshwar Jewellers, Ankleshwar, Gujarat

Ankleshwar is a small town, so spending money on outdoor advertisements and hoardings won’t give you the desired result—increased sales. To overcome these constraints, I adopted a targeted campaign through door-to-door efforts. Ahead of any major festival, such as Ganesh Chaturthi or Diwali, we visit the customers and inform them about our exclusive offers launched for the festive period. We also reached out to customers in public places, such as near temples, and told them about our brand and products. This activity has helped us build personal relationships with our customers.

–Manoj Chakraborty