Boost Sales
Priceless Advice Brings the Moolah
![](https://retailjewellerindia.com/wp-content/uploads/2017/12/swaran-singh.jpg)
Swaran Singh, owner, S P Jewellers, Ludhiana
I can never forget this customer who came to me when I was just a simple kaarigar. He advised me to make trendy jewellery that can be worn by the young people. At that time, people preferred heavy jewellery so going for trendy, light-weight stuff was a risk. But I took up the challenge and started making light-weight antique kundan jewellery. Gradually, it started getting accepted and today, it’s become a rage. A 250 gm set is now made in 175 gm. The size remains big but it is light-weight. People have loved our jewellery and I owe it to this gentleman who rightly advised me. Today, he is my friend, philosopher and guide, and not just a customer.
- Personal Opinion1 month ago
Buy-back on gemstones to be on par with gold; A fear of return on the investment, more among high-end clients: Ankur Anand, Harsahaimal Shiamalal Jewellers
- Exclusive2 months ago
Prasad Jewellers’ Gold Bar Challenge fulfils multi-channel engagement goals, attracts young customers
- Maverick Greenhorn2 months ago
Segmenting retail approach to boost business performance
- Daily News1 month ago
TBZ – The Original launches its first store in Jaipur