Pothys Swarna Mahal sees strong customer engagement with launch of its DigiGold app

The app allows users to save in small amounts, track gold prices and invest when prices dip, maximizing their savings potential

Chennai: Leading jewellery retailer Pothys Swarna Mahal has launched its DigiGold app, designed to provide customers with a flexible and accessible way to save and invest in gold. The app allows users to save in small amounts, starting from as little as Rs 100, with no maximum limit. This flexibility empowers a wide range of customers, including those with variable incomes. With DigiGold, users can track gold prices and invest when prices dip, maximizing their savings potential.

Ashok Pothy, Founder and Director of Pothys Swarna Mahal, said, “We launched the DigiGold App to offer a savings option that aligns with the way people view gold as an investment. Unlike fixed monthly plans, this app gives customers complete freedom to save according to their convenience.”

The app’s design is especially beneficial for those with irregular earnings, such as daily wage earners. They can contribute whenever they have the means, making it a more inclusive option for diverse financial situations. The ability to make multiple payments in a day further enhances this flexibility.

The success of DigiGold has been evident since its launch, with Pothys Swarna Mahal reporting strong customer engagement. The app offers the option to redeem savings at any of the brand’s showrooms or online, expanding the convenience for users beyond physical stores.

Meanwhile, Pothys Swarna Mahal is holding the Thaali Chain Mela, an annual event for the brand, from January 15 to February 15, 2025. The mela promotes the Thaali Chain, a traditional Mangalsutra, with unique designs available exclusively for this period. “This year’s response has been excellent, with customers appreciating the attractive offers on our new designs,” said Ashok Pothy.

The House of Pothys has a rich legacy going back over 90 years. It started as a textile company that later expanded into jewellery. The brand has its flagship store in T. Nagar, Chennai and a presence across Tamil Nadu and Kerala. It is now planning to expand to other parts of the country.

Retail Jeweller India News