With its store located in the upscale Chanakya Mall in the capital city, the India entry marks a major milestone for the brand as it celebrates its 20th anniversary. Luxury watch retailer Ethos has partnered the brand for its debut in India
New Delhi: Parisian diamond jewellery house Messika has officially entered the Indian market with the launch of its first boutique in New Delhi, in partnership with Ethos, one of India’s largest luxury watch retailers. Located in the heart of New Delhi at The Chanakya Mall, India’s premier destination for luxury fashion and lifestyle, the 68 square meter boutique invites clients to step into Messika’s universe. The store opening in India marks a major milestone for the brand as it enters one of the world’s most dynamic and fast-growing luxury markets at the same time as it celebrates its 20th anniversary.
Founded in 2005 by Valérie Messika, the maison has rapidly risen to global prominence for its bold, contemporary take on diamonds and use of cutting-edge techniques, breaking away from traditional jewellery design with an emphasis on innovation, fluidity, and everyday wearability. Its iconic ‘Move’ collection—known for its signature sliding diamonds encased in minimalist gold settings—helped define the brand’s identity early on and continues to be a best-seller.

“Making a debut in India has always been a dream of mine, and the fact that it aligns with the maison’s 20th anniversary makes it all the more special – it truly feels like a dream come true,” said Valérie Messika, Founder and Artistic Director, Messika.
The new boutique offers an array of products—from elegant daily wear pieces to exquisite fine and high jewellery creations. Hero collections like ‘Move’ will also be showcased alongside exclusive one-of-a-kind masterpieces.
In a recent Vogue interview, Messika reflected on her deep admiration for India and its jewellery traditions—particularly the country’s heritage of body jewellery, such as nose rings, forehead adornments, and waist chains. “It’s sensual and symbolic. Indian clients understand craftsmanship and aren’t afraid to be bold. They wear jewellery to express who they are,” she shared.
That deep emotional connection to jewellery recently took centre stage at the Cannes Film Festival, where a longtime client chose a €5 million high jewellery piece to wear for the Mission Impossible premiere. Although a delay caused Messika to miss the red carpet, the moment wasn’t lost.

The launch also strengthens Messika’s ongoing partnership with Ethos. According to the brand, Ethos has played an instrumental role in facilitating the brand’s entry into India and will continue to support its expansion in the region.
Valérie Messika is the daughter of esteemed diamond dealer André Messika, and the brand was founded in Paris with the vision of transforming diamonds into expressions of freedom, movement and individuality. Messika currently has nearly 100 boutiques globally, along with 500 multi-brand locations, with a plan to expand its retail footprint to 180 boutiques by 2030, with a focus on Asia and the US.
Retail Jeweller India News