- What’s the biggest challenge of running a jewellery store today?
Inventory planning is tough today with volatile gold prices and shifting wedding trends. Changing tastes mean we need fresh, diverse wedding jewellery year-round—requiring sharp forecasting, control, and constant readiness. - One big retail trend that will transform the way jewellers do business?
Design-led buying is rising as younger customers, influenced by social media, value aesthetics over price, and see jewellery as a lifestyle statement. Retailers who focus on design, not discounts, will lead long-term. - One trend in jewellery retail you refuse to follow?
I avoid the deep discounting trend, “cheaper than the rest”, dominating North India. Price wars are short-term; lasting brands focus on experience, designs, and value - What’s one lesson from your first sale that still sticks with you?
I joined the business on Diwali, just after the Dhanteras rush. As we were closing, a woman walked in with her kids. Though the team was tired, I chose to assist them. Being new, I gave my full attention—warmth, patience, and a personal touch. I even bonded with the kids. To my surprise, they were wedding shoppers and made a Rs. 50 lakh purchase. - If not a jewellery retailer, what would you be?
At heart, I’m a science person—studied Computer Engineering at NUS and worked at Apple and Singapore Power. Jewellery happened by chance; otherwise, I’d be in data analytics. - What’s the hardest business decision you’ve ever made?
The toughest decision was stepping back from daily sales. Personal involvement drives results, but limits scale. - How do you switch off from work after a long day?
Switching off is hard, but I unwind with family time, movies, solitude, and screen breaks—it helps me recharge and find clarity. - The next big opportunity in jewellery retail?
India’s jewellery boom is beginning—youth and digital growth drive it. Coloured gemstones with buyback policies, could be the industry’s next major opportunity beyond diamonds. - What’s one customer moment you’ll never forget?
A customer brought sweets for all our 50 staff, grateful for their wedding jewellery compliments—reminding us of jewellery’s true joy and impact. - What’s the most valuable lesson you’ve learned?
Listen to your customers. After-sales care—like repairs or sizing—shapes your brand more than the initial sale.
As told to Pratyasha Kumari
