The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The campaign featuring brand ambassador Arvind Swamy aims to boost pre-season bridal sales across South India. The fashion show held at a wedding venue had 250+...
The initiative sought to recognize the commitment of doctors, through visits to 10 hospitals and interactions with 150+ doctors, accompanied by simple gestures of appreciation.The jeweller’s...
By creating immersive, one-on-one experiences in an intimate setting, the jeweller not only built personal and meaningful relationships with patrons, but also gained valuable feedback and...
The campaign challenges traditional diamond jewellery norms and highlights the brand’s focus on offering larger, more striking lab-grown solitaires at more accessible price points. It has...
The campaign is part of a larger effort by Kushal’s to strengthen its presence in Tier I and Tier II urban markets, where daily-wear jewellery is...
Customers can now bring in their pre-owned gold, whether 14kt or 22kt, and receive its prevailing market value, with no hidden charges or deductions. The brand...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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