
From Kajol Devgan’s Apala by Sumit Mughal Bahaar bangle stack, to Alia Bhatt’s diamond studs and beaded choker from Tribe by Amrapali, to Rasika Duggal’s jadau...

Held during Raja, the three-day Odia festival that honours womanhood, fertility and the arrival of monsoon, Raja Pari has become a seasonal fixture for the brand....

With the campaign tagline ‘Absolutely Correct’, the film highlights the brand’s 97-year-old legacy while sending out a message that upholds tradition, brand image and commitment of...

With gold prices rising and fewer bridal purchases happening, the jeweller launched ‘Sparkle Utsav’, a four-day in-store initiative aimed at promoting its latest range of lightweight...

The event with around 300 attendees focused on celebrating the bond between mothers and their little daughters, who wore coordinated jewellery from NAC’s signature and ‘Young...

The campaign says diamonds are not out of reach, as many think, and shows how the brand enables diamond ownership. It is being promoted across digital...