At a trade evening hosted in Guwahati, De Beers unveiled its first detailed blueprint for retailers interested in entering the...
The brand aims to give people a reason to remember the brand and relate to it, beyond just a purchase...
The platform made space for informal interaction, where hierarchies dissolved and conversations extended beyond the showroom floor Jabalpur: Kothari Jewellers...
Held at the brand’s Panvel showroom, the event had around 30 participants, who took part in a ramp walk and...
The initiative highlights how genuine solutions to customer concerns can build high engagement and reinforce confidence in a brand Jamshedpur:...
The brand demonstrated how culturally relevant, family-focused activations can function as scalable acquisition funnels, increasing engagement time and strengthening brand...
By reframing bridal pieces as jewellery that can be worn for any occasion, the brand is creating new entry points...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Lavin Punjabi, CEO and co-founder, mCanvas Advertising Mobile telecommunications are changing the world for marketers. Mobile phones are becoming the default choice of channel for brands...
[vc_row][vc_column][vc_column_text] The jewellery industry, generally considered slow-paced, is in the midst of a handful of rapid transformations. In some of them the pace of change is...
Second-generation jeweller Nakshatra Mehta has come a long way. From a small shop at Zaveri Bazaar he now runs a one-stop bridal luxury couture jewellery store....
Richa Singh ex-GM, L’Oreal It never pays to presume that the consumer is a timid and unchanging entity, constrained by tradition because jewellery is a high...
Vedant Mandaliya is an eighth-generation jeweller with the venerable CH Jewellers of Vadodara, Gujarat. He’s good with jewellery, and he’s also good with children — so...
Trigger: A business that is more than a century old needs to keep up with the times. That is the way forward. At our business, everything...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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