The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
As stocks and bonds as investment avenues do not show much hope under current market conditions, gold could be the asset to put your money in....
Kishorkumar Shah, Director, Chandukaka Saraf and Sons, Pune Our gold and silver products were selling well, but our diamond products were not. To counter this, we...
With Akshaya Tritiya just around the corner, jewellers are trying to lure customers through various innovative offers to keep the business tide through difficult times amid...
It is unfortunate that the impact of the current lockdown on the gold jewelry industry is extremely stressful. In fact, once the lockdown is lifted this...
Faced with an unprecedented decline in demand, the World Gold Council (WGC) is planning to start consumer marketing of gold in India. In a conference call, David Tait, chief executive officer...
The countrywide lockdown is showing the jewellers’ community in a warm new light. All the citizenry can see that jewellers, too, are patriots who stand with...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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