The service is aimed at lightweight, daily-wear and gifting-led jewellery, with the brand using a hybrid logistics model and select...
The ‘Signature Bracelet Project’ gives the brand an opportunity to engage with existing and potential customers, understand their preferences and...
The jeweller’s lucky draw campaign offers customers purchase-linked rewards by way of household appliances every month, along with a Bajaj...
The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
At ‘The Retail Jeweller Business Reset’, the conversation was around how effectively Kolkata’s heritage can be translated into the language...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
The jeweller made a financial contribution towards developmental work at the village, which it had adopted 17 years ago Agartala: Shyam Sundar Co. Jewellers celebrated the...
Strengthening its travel retail footprint, the brand has brought India’s rich cultural heritage to Vishakhapatnam Airport Vishakhapatnam: Tribe Amrapali is set to open its largest airport...
The experiential luxury jewellery brand’s disruptive Print ad invited consumers to ‘look at jewellery differently’ Noida: Luxury jewellery brand Qween has marked its arrival in Noida...
Short-form campaign assets give consumers an opportunity to discover the jewellery through digital channels before engaging with the brand in-store Kozhikode: Malabar Gold & Diamonds has...
Gurugram is one of India’s most affluent urban centres, with a high-income, globally exposed consumer base, and entering it marks an important step in the brand’s...
The programme premiered across Discovery India’s social media platforms and on P.C. Chandra Jewellers’ YouTube channel earlier in August Kolkata: The P.C. Chandra Group, celebrating over...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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