The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
Chennai: Year-on-year growth in exports of gems and jewellery dropped by 27% to $2.4 billion and 25% in Rupee terms, in September. Form April-September, the overall...
Akshay Kumar Pandya of Naqsh Jewellery is rooting for the IIJS to succeed and ice wings to his business What do you think will be the...
Darshit Hirani of P Hirani Exports Pvt Limited thinks coloured diamonds have a great future in India and IIJS is the perfect platform to enhance sales How...
Peeyush Prakash of Alankar Jewelarts Pvt Ltd will be looking at jewellery for the bridal season at the IIJS What are your thoughts about the virtual...
GIA India organised its first-ever virtual alumni guest session that was attended by more than 100 alumni. The guest speaker was Dr. C. Vinod Hayagriv, Managing...
Platinum Guild India has launched its new initiative – Season of Hope. This unique retail initiative on platinum jewellery pans out across 1200 stores in India...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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