The jewellery brand used the campaign to strengthen relevance in the festive season, deepen consumer engagement and connect cultural storytelling...
The retailer could participate in a wider conversation around women and achievement while allowing its jewellery to remain part of...
Sourav Prasad, Executive Director, Prasad Jewellers, said the campaign was created to challenge familiar jewellery advertising formats leaning on the...
The campaign featuring the actor uses film and social media to highlight the collection and introduce titanium to fine jewellery...
Primarily running as a brand campaign, social content and influencer activity are expected to extend its reach and keep it...
The campaign film is designed to show jewellery as part of moments that do not require a wedding, festival or...
The brand plans to leverage its association with the Lucknow Blazers franchise as a platform to create meaningful consumer touchpoints...
It’s no secret that women love gold. What women love equally, are gifts and prizes. The two beautifully merge at...
The campaign targets wedding day and bridal special occasions at one shot.
It brought to the fore the bond shared between women in different relationships. Two sisters, two friends, mother-in-law and daughter-in-law...
The industry has hit the season it looks forward to every year—the festive and wedding ones. However, a few months’...
The online event by DP Jewellers received close to 28000 entries from ladies across India as well as Indians living...
During the contest which ran from 3-14 November, the customers buying groceries from the supermarket got an assured gold and...
jewellery business is expected to reach 65% of pre-covid, during dussehra People are gradually venturing to purchase jewellery, as things are moving towards normalcy with the...
26th October, Mumbai: After the success of the Virtual Buyer-Seller Meets for Loose Diamonds and Plain Gold Jewellery, GJEPC is all geared up for the Diamond Studded...
BENGALURU/MUMBAI: Gold premiums in India jumped to their highest in nearly three months this week, as jewellers continued to stock up on hopes of more customers visiting stores as the...
HYDERABAD: With Covid-19 restrictions forcing people to rein in the urge to splurge on lavish weddings, jewellers have their fingers crossed that the savings in wedding budgets will...
Shares of Titan Company Ltd jumped 4.5% on Wednesday on NSE after the company’s September quarter update indicated performance has been better than expected. Titan said...
Ahmedabad: The auspicious muhurat of Dussehra fuelled the release of long pent-up demand for precious metals – gold and silver. Gold and silver jewellery sales remained...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
We bring you a weekly wrap of the most significant retail happenings absolutely free of cost. A free subscription to Retail DIVE will keep you ahead in business and know-how!
