ORRA Fine Jewellery personalizes festive shopping experience with exclusive in-store events

The brand has been hosting invite-only gatherings across its outlets in key markets, each with 15-50 select customers

Mumbai: ORRA Fine Jewellery has come up with exclusive in-store events aimed at personalizing the festive shopping experience for its customers in key cities. The brand is hosting invite-only gatherings by curating a guest list for each event. During store launches and festive occasions in select markets, ORRA’s special events offer a warm and personalized experience for each consumer.

Talking to The Retail Jeweller, Dipu Mehta, Managing Director, ORRA Fine Jewellery, said that the number of customers attending these events ranges between 15-50. Commenting on the actual business outcome from these events, he said, “These are customer engagement programmes and the objective is to showcase new collections, celebrating occasions and tactical promotions. The primary benefit of the brand is customer delight, and re-enforcing our relationship with the customers, while offering a preview of fresh products to customers.”

These events aim to create a celebratory atmosphere, featuring live demonstrations of jewellery craftsmanship, personal styling sessions and a selection of finger foods. ORRA aims to provide customers with an opportunity to explore their jewellery in a relaxed, interactive environment. These events also open avenues to organize exclusive previews for the brand’s latest collections. In fact, the in-store activations at ORRA Fine Jewellery are designed to bring the festive spirit to life while offering an immersive experience to customers.

The brand has been hosting regular consumer engagement events in select markets for many years. These personalized services and festive touches reflect ORRA’s dedication to long-term relationships by making every visit a memorable journey, ensuring customers feel valued and connected to the brand on a personal level.

Tracing its roots back to 1888, fine jewellery retail chain ORRA has spread its presence to 95 stores across 40 cities and has consistently been at the forefront of design leadership and product innovation, with five global design centres.

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