Kothari Jewellers reinvents customer engagement with a 22-week lucky draw

Kothari Jewellers comes up with new ways to increase customer engagement and boost sales with a 22-week long lucky draw contest with 660 winners so far

Jewellery retailers keep reinventing new ways to increase customer engagement and create a loyal customer base in today’s highly competitive market. Kothari Jewellers, a leading jewellery retailer in India, has been coming up with novel concepts and contests to engage customers and boost footfalls.

To achieve this, Kothari Jewellers launched a 22-week-long lucky draw contest in February. Customers were entitled to a coupon on every purchase of Rs. 10,000. If a customer purchased for Rs. 1 lakh, they received 10 coupons. On Sunday evenings every week, Kothari Jewellers drew the coupons submitted on that specific week and selected the winners. The draw always took place in front of the customers to maintain transparency.

The lucky draw contest included a total of 660 winners, with prizes ranging from diamond rings to gold rings, mobile phones, washing machines, refrigerators, Sujata mixer-grinders, Noise smart watches, and Prestige induction cookers. The first prize winners received diamond rings, followed by second prize winners receiving gold rings, and so on. Kothari Jewellers featured the winners on their social media posts to celebrate their lucky win.

“The draw was initially started prior to Covid, but was halted in between due to the pandemic. Now that the sales have picked up, we have once again started our lucky draw,” says Ashish Kothari, Managing Director of Kothari Jewellers.

In addition to the weekly lucky draw prizes, Kothari Jewellers is also conducting a mega bumper draw in which the company gives away cars and scooters to the winners. The current lucky draw will conclude with a mega bumper draw in which one lucky winner will receive a Maruti Suzuki Vitara Brezza car, a Suzuki Access bike, and a gold necklace.

The lucky draw contest has attracted many new customers to Kothari Jewellers and has given a significant boost to their business. It has also helped the retailer to retain its existing customers, as the initiative offers a fun and engaging shopping experience.

Written by Janhavi Ganguly

RJ Exclusive