Kalyan Jewellers ropes in influencers to highlight key nuances of its designs at Kerala soirees

Attended by 50 influencers and bloggers from Kerala, event showcased unique shopping experience offered by the brand

Leading jewellery brand Kalyan Jewellers recently organized lavish soirees at its revamped showrooms in Kochi and Thrissur. The events, attended by 50 prominent influencers and bloggers from Kerala, aimed to showcase the unique shopping experience offered by the brand and its extensive collection of jewellery designs.

The attendees were given an exclusive tour of the showroom, during which the brand’s representatives highlighted the intricate design details and cultural significance of select jewellery pieces. The events also included a fashion show, where influencers modelled the exquisitely handcrafted jewellery designs, which captured the region’s ethos. These jewellery designs are available at Kalyan Jewellers’ showrooms across the country. The campaign received an overwhelming response from the brand’s patrons, generating awareness and interest among potential customers about the brand’s offerings.

During this exquisite soiree, the influencers were given an opportunity to try on different jewellery pieces. These influencers went on to share the unique experience on social media, with posts and stories that highlighted the intricate designs and superior craftsmanship of the jewellery pieces, as well as the personalized guidance provided by the brand’s showroom staff.

The event helped to reinforce Kalyan Jewellers’ position as a brand for all jewellery needs, catering to different tastes and preferences.

RJ Exclusive