Isha Ambani announces Reliance Retail’s entry into luxury jewellery market 

 
The move is aimed to directly compete with contemporary jewellery brands such as Tata’s CaratLane and established legacy players 

Mumbai: At Reliance Industries’ 47th annual general meeting (AGM) on August 29, Isha Ambani, Non-Executive Director and head of Reliance Retail, unveiled the company’s strategic move into the luxury jewellery sector. This announcement marks Reliance Retail’s expansion beyond its existing mass-market brand, Reliance Jewels, into the high-end jewellery arena.  

Reliance Jewels recently celebrated its 17th year with a new Aabhar collection. Aabhar, introduced under the theme ‘earrings that express you,’ features a diverse array of earrings designed to cater to various tastes and occasions. With designs in gold, diamond, and silver, the collection draws inspiration from intricate geometric patterns influenced by specific sound waves. It includes everything from casual studs and hoops for daily wear to elegant danglers and traditional jhumkis and J-bali designs perfect for festive events. 

With regards to the new brand, Ambani outlined the company’s plans to offer a “curated design-led experience” in the luxury jewellery segment, aimed at enhancing their market reach. The move positions Reliance Retail to compete directly with contemporary jewellery brands like Tata’s CaratLane, as well as established legacy players. 

“Our ambition in the jewellery sector includes entering the luxury market with a focus on design and exclusivity,” Ambani stated. “This expansion will also allow us to explore the fashion jewellery and accessory segments, broadening our market presence.” 

This strategic shift reflects Reliance Retail’s broader goal of diversifying its offerings and capturing a larger share of the high-end jewellery market.  

Retail Jeweller India News