GRT Jewellers launches innovative ‘Silver for Gold’ proposition through its Swarna Deepavali campaign

The brand is celebrating its 60th anniversary with the Deepavali campaign, and offering free silver on purchase of gold, diamond and platinum jewellery. The scheme is meant for customers in Telangana and Andhra Pradesh, where GRT Jewellers seeks to strengthen its market presence

Hyderabad: GRT Jewellers has announced its Swarna Deepavali campaign, rolling out an enticing ‘Silver for Gold’ proposition for customers in Telangana and Andhra Pradesh. This promotion allows shoppers to receive an equivalent weight of silver free with the purchase of gold, diamond, and platinum jewellery.

Celebrating its 60th anniversary, GRT Jewellers is combining this milestone with the festive spirit of Deepavali. As part of the campaign, customers will enjoy a range of special offers, including 25 grams of free silver per carat on diamond purchases, 2 grams of free silver per carat on uncut diamonds, and complimentary silver equivalent to the weight of any platinum jewellery bought.

“Deepavali, the festival of lights and togetherness, is a time for joy and celebration. We are thrilled to mark this special occasion with our Swarna Deepavali campaign, featuring the ‘Silver for Gold’ promotion, which adds even more value for our customers during the festive season,” said G R Anand Ananthapadmanabhan, Managing Director, GRT Jewellers.

G R Radhakrishnan, Managing Director, also emphasized the brand’s commitment to customer satisfaction over its six-decade history. “Our Swarna Deepavali offers reflect our dedication to understanding our customers and ensuring they leave with not just exquisite jewellery, but also memorable experiences. We invite everyone to embrace the festive warmth and create lasting memories with us this season.”

The brand’s objective to focus on the Telangana and Andhra Pradesh markets is evident as it is a natural progression for them to move into these spaces. The brand operates a vast retail presence with over 39 stores, almost all of them being in South India with a lone store in Singapore catering to the large Tamil diaspora residing in the South-Asian country.

The brand has most of its stores (17) in Tamil Nadu. With 13 stores in both Telangana and Andra Pradesh, GRT Jewellers is pushing to consolidate its presence and compete with both local players like Kalasha Fine Jewels and chain stores like Malabar and Joyalukkas.

Retail Jeweller India News