Celebrating women power on Navratri

The trend-setting ‘Anmol Goddesses’ campaign featured -9 popular luxury & fashion bloggers, who played modern Indian Goddesses in a contemporary avatar for this campaign.

MANOJ CHAKRABORTY

The festival of Navratri symbolises the victory of good over evil. This festival also celebrates ‘women power’. To honour the spirit of Navaratri, Anmol Jewels came up with a unique campaign called ‘Anmol Goddesses’ campaign this Navaratri, 2019.To pay tribute to- Indian Goddesses during the 9 day festival the campaign was launched on the very first day of Navratri and was carried on until Dusshera. The campaign celebrated the idea of divinity residing in women of today, who are no less than goddesses in their everyday avatar.

Speaking more about the campaign, Ishu Datwani, founder, Anmol Jewellers mentioned, “The idea behind the campaign was to connect with today’s modern women who are working or standing shoulder to shoulder with men. We also wanted to show our women that as a brand we not only respect woman, but also treat them as goddesses. The campaign showcased the positive qualities of 9 goddesses and how they are still relevant as a reflection in today’s modern women.”

The 9 goddesses represented by the 9 popular and renowned bloggers adorned exquisite jewels from ‘The Goddess Collection’. This collection is also unique in its merit and is a tribute edition of uncut diamonds and precious gemstones like rubies, emeralds, sapphires and pearls. All the bloggers turned ‘Goddesses’ channelled their inner divas by adorning an uncut diamond, pearl nath, which further resonated with the thought of divine and added more oomph to their pristine look. A red Bindi for them complimented their looks and hinted at tradition that these – women hold closer to their heart.All in all, their bejewelled attire and look along with their personalities, brought out the real meaning of ‘Goddess’ in our cuture.

Overwhelming response
According to Datwani the campaign was received well by the customers. As compared to previous Dusshera, an increase of 35 to 40% footfalls and sales was observed, owing to this campaign.  To make the occasion -memorable, a special photo booth was also kept inside the brand showroom, where women clicked selfies in Anmol jewels, added Ishu Datwani.