Sachin Jain, Owner, Vardhaman Jewellers, Bhiwani, Haryana A couple of years ago, a new customer came to our shop. He was looking for small jewellery boxes to keep two gold rings. I gave him the boxes and refused to take
Jayesh Baphana, Director, A Baphana’s Diamond Galaxy, Nashik A to-be-married client came to our shop from Mehsana, Gujarat. She actually came to the city to buy sarees for her wedding but one of her friends suggested her to pay a
Samarth Bajaj, Director, KRSALA, Hyderabad Two years ago a customer came to the shop looking for jadau jewellery. After going through our latest collections, he looked so impressed that he immediately bought some of the jewellery. When I got into
Dinesh Jain, Director, Rajmandhir Jewellers, Chennai An NRI lady customer wanted us to customise a long gold necklace with diamonds in it and an engagement ring for her. Since we generally don’t customise engagement rings, she gave us a design.
Kamal Singhania, Director, Abhushan (India) Pvt Ltd, Jamshedpur A first-time customer with a budget of Rs 1-2 lakhs visited the shop to buy gold jewellery. As per his requirement, we showed him few jewellery sets in 30-40 gram range from
Many times the retailers have to think out of the box ideas and solutions to make the memorable shopping experience for their customers. In this post, The Retail Jeweller talks about four such memorable customer experiences shared by the jewellers.
A consistent and unique customer experience is what really makes a business stand out. It is often the little details that customers recall even more than the product they purchased or the service they received. The Retail Jeweller brings to
A first-time customer came looking for a ring. Her budget was Rs 50,000. She looked at all the stuff that was on display but didn’t like any. She was getting restless. Our salespeople were trying to suggest other alternatives but
A customer who had bought jewellery from us wanted to return it as she felt the value was less than what we had quoted. She couldn’t find the receipt and was adamant that she had been cheated. We couldn’t do
My memorable customer was my dear friend Urmila Matondkar who decided to get her Mehendi Ceremony Jewellery from me. It was a starry affair and I only had 7-8 days to make the customized piece. Urmila had full faith on
