Khimji Jewellers unveils ‘Raunak Wali Diwali’ to attract festive shoppers in Odisha

This campaign builds on the success of a viral ad ‘Raunak Hai Tumse’ featuring National Award-winning actress Prakruti Mishra launched recently. It markets promotional offers in all jewellery segments being offered by the brand

Bhubaneswar: Leading Odisha jewellery retailer Khimji Jewellers has launched a campaign, ‘Raunak Wali Diwali’ in a quest to rope in festive shoppers. This campaign builds on the success of a viral ad ‘Raunak Hai Tumse’ featuring National Award-winning actress Prakruti Mishra launched recently.

Through the campaign, the brand is extensively marketing its promotional offers in all jewellery segments, and extending it to their luxury watch collections as well. The brand is offering remarkable deals across gold, diamond, silver, CZ, fashion jewellery and luxury watches.

Watch the ‘Raunak Wali Diwali’ campaign here

The brand has long been known for its quality, design and craftsmanship in various jewellery segments, including gold, diamond, platinum and fashion jewellery, which resonate particularly well with younger customers.

The ‘Raunak Hai Tumse’ campaign has garnered significant attention, amassing over 15 million views on YouTube. Timing the launch to coincide with the upcoming festive and wedding season, the campaign reflects Khimji Jewellers’ appreciation for the generational trust it has earned from customers both in Odisha and beyond. “Raunak Hai Tumse highlights the strength and resilience of women in Indian society,” said Mitesh Khimji, Director of Khimji Jewellers. “Our collaboration with Prakruti Mishra adds depth and relevance to the campaign. As Diwali approaches, we aim to help jewellery lovers shine brighter with our enticing offers.”

Watch the Raunak Hai Tumse campaign here

Khimji Jewellers has consistently put out impactful advertising campaigns such as ‘Ab Beti Ki Shaadi Mein No Compromise’ – based on the premise that when you love your daughter more than anything in the world, you don’t compromise on her wedding jewellery and give her the best ones created by experienced hands at Khimji Jewellers – and ‘Precious Moments Made Special’, aiming to reconnect family members and BFFs through jewellery. It also associates with prominent State level and national events as part of brand marketing efforts.

In FY24, Khimji Jewellers has seen good revenue growth, attributed to the opening of new showrooms and the rise in gold prices. The brand, established in 1936, is one of the leadings names in the Odisha jewellery market. It has 9 retail locations across the State as of October, 2024.

Retail Jeweller India News