ORRA launches festive styling contest to promote its jewellery, engage a wide audience

The contest follows the brand’s sponsorship of the Elle Style Awards 2024, and requires participants to come up with styling ideas for jewellery from ORRA’s new festive collection

Mumbai: ORRA is running a styling contest this festive season to promote its jewellery to a wide audience, and has called upon jewellery enthusiasts to take part in it. The brand released an announcement video across its social media platforms. These posts have managed to gather considerable traction, especially on Instagram, where the brand has more than 180K followers, whom it leverages to push promotional content.

For the contest itself, the brand has laid out some participation guidelines. First, participants have to get a screenshot of their favourite piece from ORRA’s new festive jewellery collection. Next, they should add a picture of their festive look to the screenshot and share it on their Instagram story, explaining how they would style the jewellery. Participants must follow ORRA on Instagram @orrajewellery and tag their posts with #ORRAFestiveFiesta. For those with private accounts, a screenshot of the story should be sent to ORRA after posting. This contest offers an opportunity to win an exclusive ORRA festive hamper and showcase individual styles this season.

Recently, ORRA was the jewellery partner of Elle Style Awards 2024 as the prestigious event made its debut in India. The announcement was made through collaborative social media posts from the two entities.  The association with Elle marked a significant step for the jewellery brand as entry of a renowned worldwide fashion magazine inherently proved to be a head-turner.   

ORRA has also been associated with the prestigious Femina Miss India event in the recent past, as exclusive jewellery partner. Through it, ORRA received significant exposure and visibility, with the contestants wearing its jewellery pieces to complement their overall looks and outfits during various stages of the competition.

The association with Femina Miss India not only provided ORRA a platform to showcase its collections to a wider audience but also established it as a go-to brand for luxury jewellery. Moreover, it could reach out to women across India and establish itself as a preferred brand among aspiring models and beauty queens.

Founded in 1888, ORRA has evolved from its origins in diamond and gemstone sourcing and sculpting to become a distinguished name in fine jewellery. Today, ORRA is one of India’s leading bridal jewellery retail chains, having 95 stores across 40 cities.

Retail Jeweller India News