Arundhati Jewellers hosts ‘Grand Lakhpati’ lucky draw event, engages 1 lakh coupon holders  

A total of 35 participants won prizes as the contest aimed to gain traction at the Bhawanipatna flagship store  

Bhubaneswar: As part of a gratitude campaign, Arundhati Jewellers, the Odisha-based retail brand, conducted a ‘Grand Lakhpati’ lucky draw event at their flagship store in Bhawanipatna, stimulating customers to purchase jewellery. Customers who aligned with the contest terms were instructed to collect coupons at the store upon providing purchase bills. 

35 lucky winners were presented with their rewards at an event attended by loyal customers, stakeholders, and their entourage. The brand claims that the winners were shortlisted from a list of more than 1 lakh coupon holders. The event, along with the felicitation ceremony, also saw various entertainment performances. Ollywood actress Archita Sahu was among the attendees.

On the query of the intention behind the lucky draw activity, Brahmananda Meher, MD, Arundhati Group, said, “These events are primary ways to ensure customer engagement. The rewards are also a way to show our utmost gratitude to customers who choose us over others. We witness an increase in new customers each year through such market activities.”

Meher informs that the brand has carried out such initiatives regularly for the past 20 years with slight tweaks in the promotion. The brand promoted the event across multiple digital media channels.

Founded in 2000 by the company’s managing director, Brahmananda Meher, Arundhati Jewellers opened its first store in Balangir, a small town in Odisha, India. From this humble beginning, the company embarked on an ambitious expansion plan, establishing retail showrooms in several key locations across the state. These include Bhawanipatna, Bargarh, Sambalpur, Rourkela, Berhampur, Bhubaneswar, Puri, and Cuttack, each catering to the unique tastes and preferences of its local customer base. 

Earlier this month, the brand marked significant milestones by celebrating the second anniversary of its Rourkela store and the fifth anniversary of its Bargarh store. These celebrations not only highlight the brand’s longevity and success in these regions but also its commitment to maintaining strong relationships with its customers. 

Over the span of two decades, from 2000 to 2023, Arundhati Jewellers experienced remarkable growth in customer acquisition. Starting with a modest customer base of around 5,000, the brand now proudly serves approximately 10 million customers, a testament to its reputation for quality and trust. 

Beyond its commercial ventures, the Arundhati Group is deeply committed to Corporate Social Responsibility (CSR) activities, operating under the Arundhati Foundation. The foundation has been proactive in organizing community-centric events, with one of its notable initiatives being a blood donation drive. Recently, such drives were held at its stores in Panthanivas Bhubaneswar, as well as in the Balangir and Bhawanipatna regions. In recognition of the importance of blood donation, the brand has designated February 25 as Blood Donation Day, organizing regular camps on this day each year. These efforts reflect the company’s dedication to giving back to the community and making a positive impact on society. 

Written by Amaan Kasu

Retail Jeweller India Exclusive