‘We must all come together to make IIJS VIRTUAL a huge success’

Mansukh Kothari, director of Vasupati Jewellers, is hoping for a share of the success pie from IIJS Virtual. An 18-year old-timer at the IIJS, he hopes to use the platform to promote gold jewellery for the upcoming wedding season

What was your reaction when you heard IIJS is going virtual this year?

A physical show was, obviously, out of the question, thanks to the pandemic. In such a situation, a virtual show is of utmost importance because retailers need all the help to buy for the upcoming long wedding season. Manufacturers have also come up with new stock as many karigars have returned to their workplaces. So, I think the show will be a success.

What will your collection be like at the IIJS event? Will it feature some collections that have done really well after the lockdown?

I have been participating in the IIJS for 18 years now. We usually take part in both the IIJS and Signature shows. They have helped us connect with the best jewellers in the country and also overseas, such as Middle East, USA, Canada, Singapore, etc. Since gold prices are going through the roof, we have come up with lightweight, contemporary gold with a touch of antique and modern. In kundan and jadau jewellery, we have a lightweight collection in pearls.

The business is down for six months now, so what is your message for all retailers — national and overseas? Do you think sales will improve in the next six months?

When the lockdown lifted, people thought customers will start pooling into stores in droves to sell their gold, but that did not happen. On the contrary, they bought gold despite high prices that ranged between Rs 45,000-Rs 57,000. So, I am optimistic about the upcoming season because the price is also settling down. Weddings that got postponed due to the lockdown will now happen between November and December. With curbs in place, the spending on most aspects of a wedding has come down, so some of that budget will flow into jewellery. All retailers should utilise the opportunity and promote gold jewellery.

What would you like to tell other retailers taking part in the platform this year?

IIJS Virtual will start from October 5 and participating retailers can log onto the system to check the list of advertisers with hall numbers. Retailers can also check the latest designs and shortlist them on their wishlist. So, when the actual meet starts from October 12, it will be easier to place orders. I think manufacturers and retailers should come together and make this exhibition a grand success for the good of the gems and jewellery industry.

Courtesy: Retail Jeweller India News Service