Antara Jewellery enhances inner shine of go-getter women via Diamond Diva campaign

Antara Jewellery is back on social media circles with their Diamond Diva campaign. With a well-planned PR push involving a celebrity, a video commercial and on-page engagement, the brand is grabbing eyeballs.

The short commercial throws in several references of friendship, self-reliance and confidence that combine to build the diamond diva. Usually associated with physical beauty, the video shows three women dressing up for various reasons. Looking presentable has got more to do with the company you have, and one of the models featured talk about how she shines with her friend’s constant bouts of humour. Bringing out the shine of one’s soul, the video presents an interesting example of a stigma. Showing how a woman tackles a liquid spillover on her dress with a strong smile, the video drives home the point that character and not appearance can enhance the diva in every woman.

The empowering campaign has added a feather to its cap with singer Jasleen Royal as face of the campaign. Congratulating her for winning the award for the most popular music single artist on the web at GNT-IWMBuzz Digital Awards for the song ‘Ranjha’, the brand struck a fortune by associating the campaign with a trendsetting singer of today. This apart, Antara Jewellery is also promoting the ongoing campaign with static creatives of polls asking followers to choose between diamonds and chocolate when it comes to what they love the most. Such light-hearted content is prompting conversations on Instagram. With the video crossing 6.6K views on Instagram within a week of release, the brand is on the right track to impress the target audience.

RJ Exclusive