JD Solitaire collaborates with Amrapali to open a new store in Noida

As the name implies, ‘JD Solitaire’ is recognised for premium jewellery in solitaires and diamonds. They have been in the jewellery business for over two-and-a-half decades and have established a trusted consumer brand in Delhi.

The brand recently collaborated with Amrapali, the parent business of TRIBE Amrapali, to open a new store at Mall of India, Noida, in order to expand their consumer base. “We initially cooperated with Amrapali to launch store-in-store TRIBE Amrapali in our main shop in Delhi,” stated Mr. Sanjay Kalsi, founder of JD Solitaire. “After receiving a positive response, we decided to expand our collaboration with Amrapali and open a separate store for TRIBE Amrapali at Mall of India, Noida.”

The motivation for TRIBE Amrapali is the same as for JD Solitaire, since both aspire to provide contemporary heritage-rich jewellery to its consumers at a reasonable price. The new TRIBE Amrapali store is 250 square feet in size and has already attracted a big client base. Mr. Kalsi also mentioned that there are plans to establish more TRIBE Amrapali outlets in Gurgaon and Faridabad in the near future.

“We are proud of our Indian background and culture. Our work is motivated by our ancient traditions and the beauty that they convey. We want to promote the ‘Made in India’ brand while providing world-class services,” Mr. Kalsi added.

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