The House of Rose debuts in Mumbai with a 21,000 sq. ft. experiential concept space showcasing fine jewellery and luxury watch brands

The flagship store at Ballard Estate’s historic Darabshaw House combines experiential retail with luxury, offering watch boutiques, gem exploration, bespoke design, private dining, and an outdoor art museum

Mumbai: The House of Rose, a prestigious fine jewellery brand, is set to unveil its ambitious flagship luxury concept store in Mumbai’s Ballard Estate. Located in the historic Darabshaw House, the 21,000 sq. ft. two-storeyed retail destination marks the brand’s first physical presence in Mumbai’s luxury retail landscape, despite serving appointment-only clients in the city for over two decades.

The store, opening to the public on 11th January to coincide with the brand’s 44th anniversary, will commence with an exclusive private event for loyal clients and stakeholders.

Biren Vaidya, Managing Director, The House of Rose says, “Mumbai has always been the heart of India’s jewellery trade. This flagship store is a reflection of our commitment to the city and our vision to offer an unparalleled luxury shopping experience.”

The ground floor showcases fine jewellery, everyday pieces, bridal collections, and prestigious global watch brands including Chopard, Bulgari, OMEGA, and TAG Heuer. The first floor houses several innovative experiential zones, including a gem lab where customers can examine gemstones through a microscope with screen projection, and an ideation area for collaborative design sessions over drinks and tapas.

High-net-worth clients can access ‘The Treasure’, a limited-access room featuring exclusive high jewellery pieces. The store also includes a private dining room for intimate celebrations. The exterior features rotating art installations themed ‘Celebration of Life’, to be refreshed every six to eight months, creating an outdoor museum for public viewing.

Visitors are welcomed by cloud-shaped lighting at the entrance and a dedicated GEM (Guest Experience Maker) concierge who personalises each shopping journey. The choice of Ballard Estate’s art deco architecture aligns with the brand’s vision of merging heritage with modern luxury.

“Ballard Estate is rich in heritage and architectural charm. It mirrors our brand’s ethos of blending timeless elegance with contemporary luxury,” explains Vaidya. He adds, “Today’s customers do not just want to buy jewellery; they want an experience. Our store is designed to offer a journey that engages all the senses—what you see, taste, feel, and even smell is curated to reflect luxury.”

The House of Rose, renowned for its expertise in coloured gemstones, emphasises education and storytelling through features like the gem lab. Vaidya elaborates, “Every gemstone has a story. We want our customers to appreciate the uniqueness of each piece they purchase, not just as a commodity but as a work of art.”

Vaidya concludes, “This store is more than a retail space; it is a celebration of life, art, and the stories behind every piece of jewellery. As we celebrate our 44th anniversary, we are excited to open our doors to the world and share this journey with our customers.”

Written by Pratyasha Kumari

Retail Jeweller India News