TBZ launches bridal jewellery campaign for brides and their friends

Friends that do wedding shopping together, stay together. This exciting notion is the tagline of TBZ’s latest campaign starring Sara Ali Khan. The campaign, which was launched on 15th October and will run till 3rd November, talks about their marvellous gold and diamond wedding jewellery collection, which will make the bride and her friends sparkle with radiance.

The video commercial gives just the right dose of humour to hook you in. Sara is busy with a makeover on a shoot when she gets a video call from her friend ‘Gabbar’, who’s getting married. She reminds Sara of her promise and showcases the VIP treatment she’s getting at TBZ. Other friends join the call, showing their newly purchased jewellery, each of which Sara complements. When the gossip is done, she says that she was about to go to TBZ for shopping as promised. Coincidentally, all of Sara’s friends find themselves at different TBZ showrooms only.

Speaking about the latest campaign, Binaisha Zaveri, Director TBZ- The Original, said, “Wedding shopping is an occasion to celebrate. Our latest wedding jewellery collection is both affordable and accessible to a larger customer segment. TBZ will always prioritise its customer experience at stores and with customer satisfaction as the company’s prime focus, our new collection caters to the customer’s current needs. The campaign’s theme centers around friends shopping together and therefore, a wide range of handcrafted wedding Jewellery designs are available across our stores present pan-India.”

The new wedding collection highlighted in this season from TBZ-The Original will be dazzling with new designs in diamond, gold and jadau jewellery at very attractive offers. TBZ is promoting the campaign via video, hoardings and digital campaigns across YouTube and OTT platforms like Hotstar, MX Player, Google Display and social media platforms like Facebook and Instagram.

Written by Manoj Chakraborty

RJ Exclusive