Reliance Jewels strengthens bond with customers through Nitara kids collection-cum-contest

Reliance Jewels made the entire week of Children’s Day memorable with the launch of their Nitara Collection. With a starting price of Rs 3000, the launch of the kids collection became a part of a strong promotional drive through an art contest opened for the followers.

The contest demanded participants to have their children unleash their imagination on the canvas on fantasy and magic. The participants would then post images of the drawings on their Instagram story or feed with the hashtag #MagicalDreams, tag Reliance Jewels to the post and comment ‘Done’ in the comments section of the post announcing the contest on November 14.

It is the regular engagement with customers through unique collections that is strengthening the brand recall value for Reliance Jewels, feels Anup Kondakundi, Head of Marketing & E-Commerce at Reliance Jewels (Reliance Retail).“While we are connecting with this set of customers throughout the year with various engagements online, the Nitara collection & contest is a special one because it is always a proud feeling for the parents to let their kids explore and showcase their talent to the outside world and with this contest Reliance Jewels offers a platform for the same. We have received exceptional entries from participants across India and this not only creates customer delight amongst the TG but also strengthens our bond with our patrons,” he maintained.

The brand showcased some very imaginative and awe-inspiring creations by the little ones on their Instagram handle. Three winners were announced with their social media handles mentioned on the brand’s official Instagram platform on November 18. The video engagements exceeded 25K views on an average on Instagram.

With multiple collections launching every month, the brand is creating customer delight and strengthening their bonds with their patrons and their larger target audience alike. “Offering unique designs for every moment has been on the forefront for us as a brand. From daily wear & office wear collections like ‘Bella” to extensive festive collections like ‘Utkala’ & ‘Kaasyam’ that are inspired by art, craft & heritage, capsule collections for special Occasion gifting like Father’s Day, Daughter’s Day to collections for regional festivals like Varalakshmi, Ugadi, Gudi Padwa and Sankranti across India, we are driving customer engagement like never before,” he maintained.

Written by Shubham Dasgupta

RJ Exclusive