CKC Jewellers taps into foundation year for a nostalgic Akshay Tritiya campaign

Every brand is devising interesting ways to catch buyers’ attention ahead of Akshay Tritiya. C Krishniah Chetty Jewellers is tapping into its year of foundation to provide several splendid offers under one umbrella of the numerical 1869.

Yes, the brand was founded in that year. Linking a legacy of over 150 years to the offerings, C Krishniah Chetty Jewellers offered benefits of different values on the figure ‘1869’ on silverware, gold and diamond jewellery and access to premium membership of List of Stars and Star Club for first-time clients. Some of the interesting offers were the 1.869 gm of gold credit for every carat or part bought thereof of diamond jewellery. There were also higher benefits offered on Signature Rate Protection Plans for new enrollment till May 10.

This immersive offering gives first-time customers a far easier ascent to the elite customer group, which is mutually beneficial for the brand and its customers.

Sharing thoughts about the promotion, Chaitanya V Cotha, Executive Director,

C. Krishniah Chetty Group, said, “We always look at innovation and doing things differently. It’s not just a discount but a host of services and benefits to our clients. The campaign is ongoing and we have seen a good response so far.”

To sum up that excitement across verticals, the brand has launched dazzling watches in 18K gold and diamond for the niche clientele of luxury watches. There is also a luxurious clutch collection featuring coloured gemstones that is launched recently. Such offerings cover the entire spectrum of customer base and drive conversions at an accelerated pace.

RJ exclusive