RJ Market Watch
Tanishq launches Ahalya collection TVC
Jewellery brand Tanishq has launched a campaign, which according to the company is highlighting how beautiful and ethereal a woman’s intrinsic radiance is.
“The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them,” said Deepika Tewari, associate vice president, marketing, jewellery division, Titan Company Ltd.
As part of the communication campaign, Tanishq released a film featuring Deepika Padukone who reminds every woman of her Tej. Every woman possess this burgeoning inner spirit bubbling just below the surface of her being.
“The intent for the high value diamond collection Ahalya was to push both the style and substance elements. Hence the idea of Tej. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy,” said Sagar Kapoor, national creative director at Lowe Lintas.
According to the company, with the Ahalya collection, the brand wants to remind every woman of her Tej – the inner radiance, a beauty that is claimed unique to the feminine spirit.
Courtesy: Economic Times
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