Breaking away from traditional discounting, the brand, through its ‘Festival of Weddings’ campaign, partnered with local businesses to offer exclusive service-based coupons, creating a richer customer...
Targeting ‘Zillennials’, the microgeneration born between 1993 and 1998, this mined diamond push leans into the themes of modern love and the evolving dynamics of relationships,...
The fine jewellery brand unveiled pre-festive promotions and retail expansion plans alongside the heartwarming Independence Day campaign, in which the brand’s specially-abled employees use sign language...
By leveraging technology to identify influencer marketing opportunities for the jewellery brand, Animeta Brandstar was able to curate which influencers could work with Malabar Gold and...
Women play an indispensable role in all societies and a key role in its socio-economic development. But it is also true that women in our society...
Himachal Pradesh is a tourism hotbed. It’s the confluence of so many ethnolinguistic forms; needless to say; it’s a state full of natural beauty. When it...
Tanishq is one of the industry’s most well-known names and has had a long history of beautiful storytelling. The brand believes in connecting its target audience...
Mumbai: CaratLane, India’s leading Omni-channel jewellery brand, has launched its latest digital campaign dedicated to Mothers. The campaign titled ‘First Salary’ has been conceptualised and executed...
It’s not every day when we talk about transgenders. Although the law recognizes them as the third gender and the countrymen keep harnessing their blessings upon...
Women are at the forefront of the entire combined clientele of the Indian jewellery industry. So, Indian jewellers took charge to praise the indomitable female force...
During the last few months, we all have been faced with several challenges – be it personal or professional. And it’s true; adversity is the biggest...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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