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Malabar Gold and Diamonds partners with Animeta Brandstar for influencer marketing campaign




By leveraging technology to identify influencer marketing opportunities for the jewellery brand, Animeta Brandstar was able to curate which influencers could work with Malabar Gold and Diamonds’ festive campaign for Onam

Malabar Gold and Diamonds has partnered with Animeta, an AI-powered creator tech company for a festive influencer marketing campaign. The jewellery brand is focusing on Animeta’s cutting-edge Animeta Brandstar program which highlights the essential role of influencer marketing in today’s competitive marketplace.

By tapping into the authenticity and reach of influencers, Malabar Diamonds along with Animeta Brandstar has been able to effectively communicate the campaign’s story to the audience. The data-backed strategies deployed by Animeta Brandstar ensured the campaign’s resonance and impact.

Devdatta Potnis, Chief Executive Officer, Animeta commented “We are thrilled to have partnered with Malabar Diamonds on this campaign. Their commitment to embracing innovative avenues like influencer marketing is truly commendable. With Animeta Brandstar, there is a streamlined discovery process which is entirely transparent and efficient. We stand poised to make lasting connections with audiences through creators in ways that resonate deeply and authentically.”

As consumer preferences shift towards personalized and authentic interactions, influencer marketing has emerged as the way for brands to connect on a local and relatable level. This strategy harnesses the power of the creator economy, where influencers are shaping how brands interact with their audiences. The campaign comes at a pivotal time for retail brands, as the need for hyper-local communication becomes increasingly evident.  For the campaign, region and festival-specific influencers to drive home the message of the campaign effectively.


Leveraging technology for tailored influencer collaborations, Animeta Brandstar platform carefully identified the perfect influencers to synergize with Malabar Gold and Diamonds’ festive campaign around Onam. The creators chosen to be a part of this campaign include Alice Christy, Kalyani B Nair, Monisha Mohan Menon, and Anna Prasad. Animeta Brandstar empowers brands to identify, connect with, and execute campaigns alongside the most fitting influencers, ensuring a holistic alignment of goals.

Retail Jeweller India News

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