Retail is evolving in the jewellery segment all across the world. As the consumer evolves, the in-store spaces is changing as drastically as the mindset of...
Celebrity endorsements have been a failsafe for fashion in India. Jewellery brands have always been working with B-town celebs for the largest possible reach to customers....
It is a no-brainer that inventory of any jewellery brand consists of different categories. The more varied the options are, the better each category performs. This...
If you dream it, we can make it. That’s the tagline for Viswa and Devji Diamonds’ latest initiative called ‘Design Your Own Jewellery’. As the name...
In this era of spontaneity, customers have become creative because they do their research on design elements before they walk into a store. Often, jewellers find...
The brand in order to capitalize on the festive season is offering deals available across all Tanishq stores in West...
In addition to the new campaigns, Lightbox has introduced two new jewellery collections: “Reminiscence” and “City Lights” Mumbai: Lightbox, the...
The puja-themed video comprises all the quintessential elements of the festival and highlights four distinct jewellery styles portrayed by each...
The brand’s social media page prominently showcases a variety of reels and shots from the music video, capturing the essence...
The Gold Jewellery Mela campaign, like in its previous editions, attracted primarily bridal jewellery consumers, with about 70% of the...
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